SKY and Sony Computer Entertainment Europe today announced the formation of a Joint Venture company to deliver on-demand entertainment content to owners of the PSP in the UK and Ireland.

The Joint Venture company, with equal Board level representation from SKY and Sony Computer Entertainment Europe will draw on the unrivalled entertainment aggregation expertise and technical leadership of SKY, and the handheld entertainment knowledge and brand power of PlayStation. The company will establish PSP and the new ground breaking video download service as the natural partners for those seeking the ultimate choice of portable entertainment content.