Via Destructoid: "Most of Sega"s 16-bit-era advertising either a.) touted its blast processing power or b.) shamelessly ripped on Nintendo in a nasty smear campaign. Everyone remembers the classic "Genesis does what Nintendon"t" phrase, and I think that slogan is particularly applicable for this ad, too: Nintendo isn"t unnecessarily sexual.
Quite frankly, I"m not sure what kind of message Sega is trying to send here. I mean, I understand the pun, but shouldn"t games get easier as you play them more often? Of course, that little dose of common sense doesn"t quite fit into the joystick-boner metaphor they"ve got going."